28 September 2021
Part 4: Your customer journey – Promoting your research
In the final instalment of our four-part series on the journey our academic customers go through while working with Cambridge Cognition – we focus on our Marketing team and the work they put in to support and promote your research.
The marketing team here at Cambridge Cognition has a hand in a variety of different activities that help to support our academic customers. Ranging from supporting you through our community hub, to promoting the work our network of researchers have been doing.
To kick things off, let's meet a couple of members of our marketing team.
Meet the Team
Sally Jennings – Head of Marketing & Communications
Sally is a scientist turned marketer. She holds a Ph.D. in Psychiatry from the University of Cambridge and is a founding member of the Cambridge Neuroscience Society. Sally now uses her neuroscience expertise to lead marketing and communications at Cambridge Cognition.
Sally knows the impact that putting the spotlight on our researchers can have, and her background in scientific research has provided her with a deep understanding and passion for the research our academic customers are doing.
Ying Mak – Marketing Manager
Joining Cambridge Cognition in April 2021, Ying has 10+ years of experience in the technology industry working with brands such as Sony, MasterCard, and Argos to deliver innovative and disruptive marketing campaigns.
Her current role applies her wealth of experience to support academic researchers through a range of different channels.
Our marketing team works closely with the Academic Sales and Customer Service teams, as well as academic researchers, to ensure that your research gets the coverage it deserves – they’re always excited to hear about and promote, the great research you’re doing!
Becoming a Cambridge Cognition customer provides you with a lot more than just access to the world’s most validated, precise, and reliable research software – you also gain access to our Community Hub!
The Community Hub is a group of over 10,000 neuroscience researchers and the home of all of our helpful cognitive research resources. It provides you with access to the CANTAB Bibliography, a collection of cognitive research resources, funding support, and all of our webinars/videos from experts in cognitive research.
Our community hub provides you with a collection of free educational resources, developed by our team of expert neuroscientists to support CANTAB research projects.
With research product support guides, product brochures, white papers, and our CANTAB Bibliography available to you, you’ll be sure to find everything you’ll need to support your research.
We know how important funding is for all aspects of academic research, and as an early career researcher, applying for grant funding can be a daunting prospect. We have worked with a team of expert neuroscientists to create a collection of resources to support you in successfully funding your research studies.
The focal point of these resources is our Research Funding and Grant Application Guide – designed for individuals planning to undertake research in neuroscience, psychiatry, and psychology.
Within this guide, you will find direction on identifying grant funding and making successful grant applications, written by those ‘in the know’. It has a special emphasis on the inclusion of objective cognitive tests to strengthen applications, inform science and ultimately increase publication opportunities.
Webinars and Videos
Here they give advice, guidance and start discussions on cognitive research, and address topics ranging from remote cognitive testing to the impact wearable technology is having on cognitive research.
Our CANTAB bibliography allows you to search through abstracts from over 2,500 peer-reviewed neuroscience papers and we regularly update our bibliography as we like to keep up-to-date with the latest findings to ensure our academic community knows how our products have contributed.
Fitted with the ability to search by author, disorder, CANTAB tests, funding bodies, publications, interventions, and patent population, you can easily find research that could provide helpful support and knowledge, helping you to achieve your research aims.
Promoting your research
The Marketing team is here to help promote your research. Researchers from our community regularly write short blog posts about their research projects and how CANTAB has impacted the work they’re doing.
This provides a great opportunity for researchers to share their studies with our network of like-minded academics and helps to further promote your research to a wider audience.
Blog posts usually include details such as:
- Information about the research group
- Background to the study and methodology used
- Summary of the research findings and their implications
- Reasons for choosing CANTAB and the impact that it had
- Future areas of investigation for subsequent research
If you’re interested in taking a look at the latest blogs we’ve posted, and finding what our global academic researchers are up to, check out a few of the articles below:
- Tamara Shavitt - Faculty of Medicine, University of São Paulo, Brazil - Using CANTAB to investigate specific contributions from the volume of hippocampal subregions to visuospatial memory tasks
- Prof. Lindsay Wilson, Professor of Psychology, University of Stirling, UK on behalf of CENTER-TBI - CANTAB and CENTRE-TBI – 10 years working together
- María Campos Magdaleno, PhD - Universidade de Santiago de Compostela - New study uses CANTAB to differentiate typical and pathological ageing
- Dr Andrea McGrattan - Research Dietitian and Lecturer in Nutrition and Dietetics at Newcastle University - CANTAB used to assist with identifying patients with mild cognitive impairment and subjective cognitive impairment to develop and evaluate the feasibility of a Mediterranean diet and lifestyle education intervention
At Cambridge Cognition, we aim to provide you with a high standard of support and guidance from the moment you make contact with us, all the way through to the moment your research is published.
So, if you’re interested in becoming a part of our academic community and using CANTAB within your cognitive research, Get in contact and discover what makes CANTAB the gold standard in digital cognitive assessment and data collection.